Cox Farms Grows Into North America’s Largest Greenhouse Operator


Greenhill Produce, the latest expansion of Cox Farms

Greenhill Produce, the latest expansion of Cox Farms | Cox Enterprises

Cox Farms, a Cox Enterprises company, announced that it became North America’s largest greenhouse operator on Nov. 13, 2024. The company surpassed more than 700 acres across its two brands, Mucci Farms and BrightFarms. This expansion underscores its commitment to large-scale indoor farming, ensuring year-round access to healthy, flavorful food for millions of consumers throughout the U.S. and Canada.

“Cox Farms is building a leading indoor farming company in North America, and our brands BrightFarms and Mucci Farms are a direct reflection of that commitment,” says Steve Bradley, President of Cox Farms. “As consumers increasingly seek responsibly grown produce, we are excited to expand our capabilities, bring about efficiencies, and reinforce our dedication to providing healthy, fresh food options for generations to come.”

Since its launch by Cox Enterprises in March 2024, Cox Farms has been expanding through BrightFarms and Mucci Farms, doubling its acreage this year alone in responsibly grown, indoor agriculture. Mucci Farms recently acquired Greenhill Produce’s 150-acre greenhouse in Ontario, Canada, enhancing its role as a comprehensive produce provider for retailers, wholesalers, and food service companies across North America.

Using advanced greenhouse technology, the company ensures year-round growing conditions optimized for flavor and quality, with reduced environmental impacts. These innovations not only increase food security but also contribute to a more sustainable food system by conserving natural resources and minimizing waste.

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With more than 2,500 employees and production capabilities spanning leafy greens, vine crops, and more, the company harvests more than 450 million pounds of produce annually. As a result, it provides a secure pipeline of produce across North America, as its produce is delivered in as little as 24 hours from harvest to 12,000+ stores.

“Seeing Cox Farms become North America’s largest greenhouse operator is a proud moment for us at Cox Enterprises, as it directly aligns with our mission to create lasting, positive impact for our planet and communities,” says Alex Taylor, Chairman and CEO of Cox Enterprises. “Through innovation and a commitment to sustainability, Cox Farms is not only providing fresh food options to millions but is also setting a powerful example of building a better future in agriculture.”

With more than 125 years of innovation and collaboration under Cox Enterprises’ belt, this milestone marks just the beginning of Cox Farms’ plans to drive change in the industry, bringing fresh produce closer to communities and helping fulfill its promise of a greener future.



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